Australia’s journey into the world of cocoa production is a relatively new venture, but one that holds great promise. Unlike the established cocoa industries of West Africa and South America, Australia’s cocoa sector is still in its infancy. However, it’s rapidly gaining recognition for its unique flavours and boutique appeal.
Unique Flavours from Down Under
The taste of cocoa is deeply influenced by the environment in which it grows, a concept known as ‘terroir’. Australian cocoa, particularly from the wet tropics region of Far North Queensland, is noted for its intense flavour profile. Chocolatier Darryl Kirk, who operates near the Daintree National Park, describes being able to taste the rainforest in his chocolate.
Genetic Mapping: The Key to Distinction
Australian researchers have taken significant steps to map the genetics of cocoa beans grown in the country and the South Pacific. This research aims to capitalize on the global cocoa shortages by promoting the unique sensory attributes of Australian cocoa. Each region’s cocoa is set to offer a distinct flavour, much like the wine industry.
Growth and Potential
The Australian cocoa industry is small but growing. With up to 20 growers involved, the industry was valued at $0.5 million in 2019. However, projections suggest that by 2030, the industry could be worth $15-20 million. This growth is attributed to the high-quality cocoa beans that cater to premium, niche markets.
Challenges and Opportunities
While the Australian cocoa industry cannot compete on price with smallholder farmers from developing countries, it has the advantage of producing high-quality beans for premium markets. The industry benefits from Australia’s “clean, green” global image and the increasing consumer demand for chocolate with a better taste experience.
The Road Ahead
The future of Australian cocoa looks sweet, with the industry poised to expand and take advantage of the boutique market. As global cocoa supply faces challenges, Australia’s emerging industry may become a significant player, offering chocolate lovers around the world a taste of the exotic and intense flavours from the land Down Under. This article provides a glimpse into the burgeoning Australian cocoa industry, highlighting its unique qualities and potential for growth.
